Before we share 7 helpful tips for ensuring online consistency, let’s review the importance of your online citations.
A citation is any reference made to your business information throughout the internet
with regards to your name, address, phone number and any other defining feature (like an exterior photo of your business). This identifying information for a business plays a significant factor in optimizing your online presence.
When a search engine or map tool is ranking sites locally for an end-users query it will consider all relevant business citations and their geographical proximity to the user when generating search results. If your information is inconsistent, it can cause your site to rank lower than competitors because of a lack of trustworthiness by the search engine.
Because of this, it’s imperative that you maintain a strong and uniform web presence.